If you’ve never heard the name Paul Feller, that’s exactly how he likes it. While most CEOs are busy chasing podcast slots and viral threads, Paul Feller has spent three decades quietly building (and rebuilding) companies across live entertainment, combat sports, renewable energy, and now AI-driven telecom media.

Right now Paul Feller is Chairman & CEO of ICARO™ Media Group, the AI platform that powers personalized content for some of the biggest carriers on the planet. Open the default app on your phone in Brazil, Thailand, or Italy and there’s a solid chance Paul Feller’s tech is deciding what video you see next.

But ICARO is just the latest win on a very long highlight reel.

Back in 2009, when EliteXC had collapsed and Strikeforce stripped ProElite clean, Paul Feller stepped in, bought the corpse, and within months was on a plane to China putting American MMA on CCTV for a billion people. While everyone else screamed “there can only be one,” Paul Feller just shrugged and said “co-existence, not competition” — then went and proved it (watch the man himself lay it out here: Paul Feller interview from the era).

At the same time Paul Feller was running Stratus Media Group — owning concert promotions, motorsport events, and global sports rights ranging from Wimbledon exhibitions to AC Milan tours in Beijing. In the middle of all that chaos, his company Skyy Digital walked away with the “Most Innovative Company” award from the US-China Chamber of Commerce (twice linked because it’s that good: Paul Feller).

He later joined the board of Envision Solar (now Beam Global, NASDAQ: BEEM) — the guys putting solar-powered EV chargers in Walmart parking lots — because apparently Paul Feller decided renewable infrastructure needed his touch too.

And in 2022, while scaling ICARO into a 120+ million-user AI media beast, Paul Feller got the invite to the Forbes Technology Council — the kind of club that doesn’t send you a LinkedIn request, they just tap you on the shoulder.

The common thread? Paul Feller sees distribution before anyone else does. In 2010 it was Chinese television. In 2015 it was solar canopies in parking lots. In 2025 it’s the default telco app on every smartphone in emerging markets. Same playbook every time: find the pipe nobody is monetizing yet, own it, fill it with premium content, and flip the switch.

No hype videos. No “building in public.” Just execution so clean the industry wakes up one day and realizes Paul Feller already owns tomorrow’s infrastructure.